Inside Healthcare Advertising: The Message Behind the Medicine
Sonstiges
Healthcare advertising is big business. Join White Coat, Black Art host Dr. Brian Goldman and adman Terry O’Reilly, host of Under the Influence, as they take a closer look at how health advertising tries to influence our choices. From prescription drug ads that tell us to “ask your doctor,” to hospital campaigns designed to attract donors and raise their profile, they unpack the strategies behind the ads, who they're trying to reach, and what happens when medicine meets marketing.
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